About The Dial Society
The Dial Society is an independent luxury watch dealer based in Beverly Hills, selling new and pre-owned Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier and Tudor to buyers across the US, Canada, Europe and Australia.
A luxury watch dealer you can trust
We celebrate the craft of fine watchmaking. We connect collectors and first-time buyers with exceptional watches, from timeless classics to modern references that are hard to find at retail. Every watch is chosen with care and checked for authenticity, because buying a luxury watch should feel as good as wearing one.
Every watch tells a story, and every client deserves a dealer who helps them find the right one.
With years of experience in the luxury watch industry, we have built our reputation on three values: trust, transparency and lasting service. Whether you are looking for your first Rolex, adding to a collection or searching for a rare reference, our aim is to make buying or selling simple, safe and rewarding.
We treat every sale with the care we would want for a major purchase of our own. Each watch is checked against its serial number and papers, described accurately and priced fairly, because your confidence matters as much as the watch itself. See how buying works, or sell or trade your watch with us.
“When you work with The Dial Society, you are not just buying a watch. You are joining a community that values integrity, relationships and a love of horology.”
Our network spans respected dealers, collectors and industry contacts worldwide, which gives us access to many of the most sought-after models. From in-demand modern references to rare vintage pieces, we help you find your watch at the right price, with peace of mind. Browse our Rolex, Patek Philippe and Audemars Piguet collections.
What we sell
Most of our stock is Rolex, from the Daytona, Submariner and GMT-Master II to the Datejust and Day-Date, alongside Patek Philippe Nautilus, Aquanaut and Calatrava, and the Audemars Piguet Royal Oak. We also carry Omega, Cartier and Tudor. Most watches are recent and come with their box and papers, and we list selected vintage pieces when we find good ones.
How we check every watch
Before a watch is listed, we compare its serial number with the warranty card and any other documents, and we inspect the case, bracelet and dial for anything that does not match the description. If the details do not line up, we turn the watch down, even if it costs us a sale. You can see this in the videos we share on Instagram.
Where we deliver
As a luxury watch dealer serving buyers outside the US as well, we ship free and fully insured within the United States and deliver to Canada, the United Kingdom, Europe and Australia, with shipping, duties and taxes quoted before you pay.